The Age Of Ephemeral Content

Ephemeral content is videos, photos and text that holds a limited lifespan. Taking the marketing world by storm, social media platforms have now jumped on the bandwagon to provide similar services that utilise the disappearing content. From Snapchat to Instagram Stories, consumers everywhere are becoming more and more intrigued by content with a ticking clock. What does this have to do with your business, you may ask? We’ve got three reasons as to why the ephemeral content craze can benefit your brand.

Behind The Scenes

Thanks to ephemeral content, businesses have been provided with an alternative resource that can be used to showcase behind the scenes of their brand. From broadcasting a product launch and special events to a tour around the office, let your audience get to know your business and create a stronger connection between you and your consumers. The ephemeral content age has created further opportunities for brand promotion as it adds a personal touch to your marketing campaign.

High Engagement

As visual content is 40 times more likely to be shared on social media when compared to others, ephemeral sources have enhanced engagement rates across the globe. Offering your consumers the chance to interact with your brand through the use of geofilters or specific hashtags encourages engagement and therefore are more likely to keep them coming back. Giving your audience the ability to take part in a fun and interactive aspect of your marketing campaign will keep your content fresh and ahead of the game.

Authenticity

In the world of online marketing, there is no surprise that audiences are constantly bombarded with an array of marketing strategies from companies attempting to sell their products and services. Ephemeral content provides you and your business with the opportunity to put out raw and original visuals that will authenticate your brand. With the help of such platforms as Instagram, Snapchat and Facebook, keep ahead of the game and start implementing strategies that differ from traditional marketing tactics.

Ephemeral content is the new age of marketing. More and more users are becoming intrigued by the idea of raw and disappearing content. By implementing time-sensitive visuals into your marketing strategy, it will help to increase engagement with your brand and benefit your business as a whole.

If you’re looking for more tips and tricks to incorporate into your business to benefit its success, contact one of our digital marketing specialists at SponsoredLinX today on 1300 859 600.

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