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The Low-Down on Keywords & Domains

Having your most prominent keyword in your domain (www.keyword.com.au for example) can be quite valuable in terms of SEO, but it’s not absolutely essential.

In the end, if you rank well, it will be for the page Google deems most relevant to the keyword being searched. This may or may not be your homepage, but either way, it is only one of many factors that make up your page rank so provided that the pages you want to rank for and the site in general are optimized you shouldn’t find that it has a huge effect.

That isn’t to say that a keyword based domain wouldn’t help from a marketing perspective and contribute to your rankings, but it’s not something you need to worry too much about.

With that said; if you’re deciding on a domain name, try something with both the keyword and a bit of branding combined.

In my opinion the best sort of domain name would be something along the lines of www.companynamekeyword.com.au. To demonstrate in a little more detail, let’s say your company is in finance and the company name is “True Blue”. A domain name something like www.truebluefinance.com.au or www.truebluefinanceandloans.com.au is going to give you the biggest bang for your buck.

You’ll also find that specific, relevant domain names like this are much less likely to be taken already when you go to purchase one.