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Traffic
Get More Traffic
SponsoredLinX offers a number of different services to help drive more qualified traffic to your website. Google Ads Management Search Engine Optimisation Microsoft Ads Facebook Advertising Google Ads Mobile“SponsoredLinX are a rarity in today’s market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made.”
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Conversion
Convert More Leads
Our second step is making sure that your website is able to convert the traffic you receive into leads for your business. Optimising your website to convert more leads is important to a profitable campaign. Web Development Convertopages Do It For Me eCommerce“I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop.”
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Retention
Retain Your Customers
As you build up a customer base you need to make sure to keep engaged and retain your relationship. Facebook Management LinX App“SponsoredLinX fully redesigned our main company website with a fresh, clean and professional look. The ‘Google friendly’ web design were part of the fantastic ongoing service we received.”
Local Search Optimisation – How To Stand Out
Ranking well in local search is now mandatory for smaller businesses and for those with a geographical client base. However, it’s worth noting the associated ranking factors differ when compared to national search. And you need to know the difference!
Depending on what services you offer, the local search battle can prove highly competitive. If you’re a barber in Ipswich, how do you feature on top for the term “barber Ipswich”?
Today we’re going to strip back the process and outline the key factors that go into local search optimisation success!
Location Specific Content
Let’s start with the simplest process first. You need to create high-quality content that’s specific to the areas you operate in. Whether you’re a law firm in Geelong or a physiotherapist in Cairns, developing service pages that specifically refer to the geographical location you operate in will increase the likelihood of people finding your page.
Start by conducting keyword research around your sector, and define exactly what users are searching for in your industry. Then, curate separate pages for each service you offer tailored to the locations you’re targeting.
Google My Business
Then, you need to set up a Google My Business page, or at least update your existing one. GMB is a vital resource for local businesses as it gives you more power over your existence in local search results. It allows you to ensure your listing contains your information and makes successful ranking much more likely.
If you’ve already set a GMB page up, it’s worth revisiting it and ensuring the information is correct. Also, refreshing your associated images as high definition can benefit both your ranking and your user experience.
Mobile Optimisation
It feels like we mention the importance of a mobile optimised site almost weekly on our blog, but that’s because of its importance.
From opening hours to directions, to services, it’s vital your key information is easily accessible on a smartphone. With over half of mobile searches visiting stores on the same day, it’s a simple and efficient SEO tactic that can produce real-world impact.
Curate Meta Tags
There is some debate about the effectiveness of page titles and meta descriptions in the grand scheme of SEO, however, they certainly matter when it comes to local search. As both are displayed on SERPs, well written and catchy metas and titles will encourage CTRs and engagement.
Put your business title and primary service keywords first, followed by relevant geographical keywords. By doing so, when a user searches for ‘industrial cleaning Albion’, they’ll be assured immediately from the search page that your business can cater to their needs.
Encourage Reviews
Online reviews should always be encouraged as regular feedback from consumers in the area can go some way in bolstering local search rankings.
84% of searchers admit to trusting online reviews as much they would word-of-mouth. Some companies print on menus or flyers that direct customers to a review page, while there’s also the option of including a “rate my service” option in the emails you send. However, you get there, compiling an online catalogue of reviews and feedback can have a massive impact on sales.
Schema Markups
What schema markups refer to is essentially ensuring all the information you list on your site is structured logically. In short, it’s simple code that gives Google and other search engine crawlers a better chance of locating you and processing your key business info (speak to your web guy)!
Google Knowledge Graphs, along with rich and feature snippets are easier to locate when schema markup is done right. There is a handy online guides that set out to ensure your site reaches its full potential using schema markup.
So, start small, and then get deeper in order to win the local search optimisation war. It’s about encouraging feedback, using common sense and making sure your site looks good and runs smoothly. Do all that, and you’ll have people knocking on your door in no time (well, they wouldn’t be knocking as they should know what time you open).
Call SponsoredLinX today on 1300 859 600 and let’s talk about your local SEO!