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Traffic
Get More Traffic
SponsoredLinX offers a number of different services to help drive more qualified traffic to your website. Google Ads Management Search Engine Optimisation Microsoft Ads Facebook Advertising Google Ads Mobile“SponsoredLinX are a rarity in today’s market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made.”
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Conversion
Convert More Leads
Our second step is making sure that your website is able to convert the traffic you receive into leads for your business. Optimising your website to convert more leads is important to a profitable campaign. Web Development Convertopages Do It For Me eCommerce“I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop.”
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Retention
Retain Your Customers
As you build up a customer base you need to make sure to keep engaged and retain your relationship. Facebook Management LinX App“SponsoredLinX fully redesigned our main company website with a fresh, clean and professional look. The ‘Google friendly’ web design were part of the fantastic ongoing service we received.”
Increasing Landing Page SEO For Your Small Business
As a core element of online marketing, getting your landing page found is important. However, being found isn’t always enough to land you a sale. Several factors go into the decision of your buyer, and therefore, you must appeal to all their ideals. We’ve gathered a few quick and actionable hints increasing landing page SEO for your small business.
Improve Your Page Load Speed
Google recently conducted research into the average time it takes to load a mobile landing page. Results showed that the average speed is 22 seconds, however, 53% of mobile users will leave the page should it take any longer than three seconds to load. Even at 10 seconds, the probability of a consumer leaving your page is 123% thus making page load speed a critical component to the success of your business. Some simple fixes, such as minimising HTTP requests and enabling browser caching, can go a long way for increasing landing page SEO.
Ensure Keyword Relevance
Your SEO keywords are the words or phrases in your content that make it possible for people to find you through search engines. Google is capable of detecting keywords beyond just the domain name and headline. This makes adding relevant keywords very crucial as it affects search engine results pages. Assuming you’re taking advantage of Google AdWords, the easiest thing to do to make your keyword relevant is to ensure the keyword you’re bidding on is featured prominently on your landing page, including the headline. Additionally, match the message of the AdWords ad that links to your keyword/s.
Optimise For Mobile
Mobile conversion optimisation is becoming increasingly crucial with mobile marketing on the rise. Designing a mobile-user-friendly landing page for multiple devices will ultimately land you more conversions. Keep in mind it may be best to condense your content and images when creating a mobile landing page to account for slower internet connections. Ideally, you will want your call to action front and centre, to implement a click to call and you will most definitely want to test it.
Trigger Emotions
Emotional appeal in advertising has become very apparent in the last few years, so much so they have practically become a significant stage in the buying process. By triggering certain emotions on your landing page, you’ll be able to create a connection with your customer and increase the chance of conversion. The most popular emotions to appeal to include: greed (offer a 2 for 1 sale or limited/once-only discounts), fear (subtly hint that not engaging in your brand can cause the loss of business etc.), and altruism (helping others).
Remember that landing page optimisation is an ever-changing process and should be updated with each marketing campaign. Landing pages encourage you to grow and improve your business and are one of few true ways to deliver ROI. Put these tips to good use and evaluate your results with confidence today.
Thinking about increasing landing page SEO for your small business? Contact SponsoredLinX today on 1300 859 600 today and talk to one of our experts!