Blog

We’re thrilled to announce that Local internet marketing pioneer and founder and CEO of Australia’s largest Australian owned AdWords Management Company, 27-year-old Ben Bradshaw, has recently been named in the SmartCompany.com.au Hot 30 Under 30 2011 line-up. SmartCompany.com.au described Mr. Bradshaw, whose business SponsoredLinx operates from its Annerley premises, as ‘something akin to a Jedi
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Google AdWords has confirmed the discovery of a large email phishing scam attempt on their Google AdWords customers’ accounts.

The security of Google AdWords advertisers is a top priority for Google, and Click Fraud is a growing concern for small business; with research showing a rise of click fraud by almost 20% in 2010. Some competitors will deliberately generate and click on your ads repeatedly in an attempt to exhaust your daily budget sooner
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In early May 2011, Google will be removing the Position Preference feature in AdWords and disabling it in any campaigns still using it. The Position Preference feature allowed you to tell Google which specific ad positions you preferred your Ads to be displayed on. EG if you found your Ads were getting the best results
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More and more people are now jumping online to make purchases, with almost 90% of Australian internet users now making online transactions. This is probably due to the fact that more and more households now have easy access to the internet. In 1998 only 1/8th of households had internet access, whereas in 2007, ¾ of
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There are several reasons why you might want to manage your own AdWords account – you control the keywords that will bring the best visitors to your website, you decide how much those customers will cost per click and you set the marketing budget. But you might feel happier leaving an expert to do the
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The digital marketing environment is always changing, as is the nature of the industry. If you intend on getting the best out of your digital marketing campaigns, it is important to at least be aware of any emerging trends, as these will definitely have a roll on effect to your business. A smart business person
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Having dealt with so many clients across a board of industries, we have certainly come across the same mistakes time and time again in Google AdWords accounts. Some mistakes are more common than others, but it’s safe to say that there is a lot of misinformation out there as to what you should be doing
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If Facebook were a country, it would be the third largest country in the world, following behind China and India. This is thanks to Facebook boasting more than 400 million users, and it’s still growing. Businesses are now seeing the value in advertising through Facebook as an extremely targetable platform. Though, just like Google AdWords,
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Negative keywords are one of the most important aspects of running a successful AdWords campaign. Adding a negative keyword to your Campaign or AdGroup means that your ads won’t appear for search queries where that search term has been used. EG if you use the negative keyword free trial, it means your ad isn’t going
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