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Google recently posted this very interesting video on their official blog talking about the past, present and future of their search engine. Some very informative viewing!

Google Plus is really exciting for the internet marketing industry as it’s the first time that social media and search are integrated into the one platform.

Your website is, in a sense, your businesses frontline sales consultant, or at least it should be treated that way. Think about this: when you are talking to a sales consultant, what two things must be true for you to purchase off of them? 1. You trust this sales consultant. The consultant is honest, has
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The relationship between keyword phrase length and % of traffic share is a relationship that needs to be taken into consideration when running a Google AdWords account. Studies have shown a direct relationship between keyword length and % of traffic share, as seen in this graph:

Over time Google has been making steady improvements to their search results, with the goal to make selecting a good and relevant website easier for Google users. Google is now using more image based snapshots in the search results; this feature is known as Google Instant Preview. In November 2010, Google introduced Google Instant Preview.
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Google has announced that they have updated the Google algorithm used to estimate traffic in the Google Keywords Tool, AdWords Traffic Estimator and on the Keywords Tab. This change, effective immediately and globally, will provide users with more accurate statistics for estimated clicks, costs and position. This is going to be useful for businesses that
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With so many options available for attracting more visitors to your website, how do you know which method to use? I guess it depends on where your customers are searching for you. Are they looking on Facebook, Google and Yahoo? One thing everyone knows for sure is that Google is the market leader in Search
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From May 17th 2011, Google will be introducing new policy guidelines for many of their advertisers. Now, if you are to advertise on AdWords, you need to ensure you are safeguarding users’ personal and financial details if you collect them on your website. These new requirements are going to affect businesses that request some sort
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Over the last couple of years there has been a boom in Pay Per Click Advertising (such as Google AdWords). This boom has since led to the sudden appearance of many companies offering Google AdWords Management, most of which appear to be staffed by people with as much knowledge of Google AdWords as you, potentially
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Many business experts have been saying for a while now that for best visibility/growth etc you need to diversify your online advertising strategies. Sure, putting all your proverbial eggs into one basket does mean you will be able to commit more of your time to getting results but it also means you’re going to be
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