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A successful AdWords campaign is comprised of several all important variants. Contrary to popular opinion the AdWords campaign is not the be all and end all, rather, it is the website itself that does the all important work. To use a simple analogy, the AdWords campaign is effectively a sprucer standing out the front of
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Online retailers have become a vital part of our economy.  They offer convenience, discounted products and the opportunity to compare models and prices with a click of the mouse.  The significant increase in Smartphone and tablet technology means the possibilities for an ecommerce site to capitalise on this is now greater than ever.

If you’ve logged into your Google AdWords account recently, you may have received numerous notifications heralding the introduction of Google Enhanced campaigns.

There is no doubt that Google has become a household name and the only tool to search online. This dominance & ever expanding leadership has given them amazing strength to be able to stay ahead of the market by continuing to innovate and discover new markets to invest into. Lets take a look at what
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The High Court in Canberra has rejected ACCC’s attempt to hold Google accountable for its advertisers bidding on competitor’s business names as keywords in an attempt to divert lucrative traffic to their own websites.

“Did you know you can view your Google analytics stats on your smartphone?

Facebook has escalated its rivalry with Google and launched a new feature, doubling as a search engine for shared content using the vast amount of information available on the world’s largest social network.

We have all done it. Googling ourselves to see where our ads are: As a plumber you might type in “Brisbane Plumbers” or “Emergency Plumbers Brisbane” and yes, this is the bread and butter of any advertising campaign. These keywords are obvious, and as such highly competitive which effectively means every plumber in Brisbane is
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Over the past couple of years it’s seems that SEO companies are a dime a dozen. Businesses must feel spoiled for choice when they jump online to start researching prices and SEO providers with dozens offering things such as “no contracts”, “endless keywords” and what seem like impossibly low prices. But a note to the
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Rapidly becoming the fastest growing social network in history, Pinterest is a Web 2.0 site dedicated to the sharing of pictures and artwork through the social medium.