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Google Analytics Assisted Conversions.

Probably one of the biggest questions in search engine marketing is which campaigns/keywords are working & driving the most leads/sales.


Improving Ad Position – What You Need To Know

The common train of thought for most advertisers is that improving the ad position of their ads is to increase the bids for the keywords essentially ‘outbid’ the competition. As true as this may be, there are alternatives to simply throwing more money at the situation in order to reach that much sort after ‘top
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How to approach SEO now that Penguin 2.0 is out in force

In late May Google released their latest major search algorithm update dubbed “Penguin 2.0”. This update is a continuation of Google’s efforts to deliver a better user experience to people searching online. For many businesses it means they need to approach SEO differently if they want to remain competitive online.


Fundamental Optimisation Techniques

Google AdWords is by far the most time effective way to get yourself onto the front page of Google and advertise your business. However, while turning this advertising initiative into a return on investment is a goal many businesses have, many fail to understand that it’s a process of hard work.


Keywords, Queries and How we Search the Web

As you’d likely be aware; keywords (or “search terms”) are the terms and phrases we use when using search engines.


How SEO and AdWords Go Hand in Hand:

There seems to be a growing trend of people seeing AdWords and SEO as alternatives, each with its own advantages and disadvantages.


Take Your Account To A New Dimension

Contrary to popular belief, Google don’t want you to go through your daily budget at a great rate of knots! In fact, they give the average AdWords user a veritable arsenal of options to enhance their campaign’s performance.


2013 Heralds Social Media

Social media, a fancy term, that describes the forces behind facebook, Twitter, LinkedIn and many other Web 2.0 services that allow online users to connect with one another in a virtual social environment.


Get Ready To Embrace Social Media!

The time for social media is coming and it’s closer than you think. Very soon facebook will be releasing a feature entitled “Graph Search”, which just might revolutionise the way we search!


CTR and Relevant Keywords

How many times have you looked at your Google Ad Words campaign and felt quietly satisfied by your Click Through Rate (CTR)?