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Should I Stop SEO or Pay-Per-Click

I am often asked by clients if it would be more “cost effective” to drop PPC (pay-per-click advertising) and focus on just SEO (search engine optimisation), or vice-versa. The answer I always give my clients is “NO!” This is why…


Mobile Advertising and the New “Top Two”

Since Google upgraded their AdWords system to enhanced campaigns in late July there has been a growing importance on both monitoring and adjusting mobile bids. As competitors in the AdWords marketplace are becoming more aware of the ability to adjust max cost-per-click bids on specific devices they are making large adjustments to ensure they remain
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Some Quick Tips on Video SEO!

Everyone knows the average person has a short attention span online. For many people a few seconds is enough time to evaluate a website and then leave. However statistics show that when viewing video content they are willing to spend an average of 2.7 minutes watching a video online. That’s very significant when you think
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Have an App? What’s your Plan?

Apps are fast becoming the next “.com boom” with tens of thousands of fantastic ideas circulating around and smartphone usage shooting through the roof. As with most other aspects of online marketing, a social boom translates well for tech savvy companies looking to utilise the latest trends to promote themselves. But once you have an
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Why Is Social Media Important To SEO?

Long story short: Because search engines cannot afford to ignore it. With Google in particular, long before they launched Google+ they spent a lot of time figuring out how to rank facebook within their search results.


What does Google’s “Hummingbird” update mean for your SEO?

Basically, not a whole lot. While Google’s “Penguin” & “Panda” updates were aimed squarely at SEO and educating websites on what they expected of them, “Hummingbird” has an entirely different purpose.


Paid & Organic Traffic report now available in AdWords!

This is an exciting new feature which gives you insight into how paid search is performing alongside organic traffic.


Attract new customers with local ads on the Google maps app.

‘Inside AdWords’ Google’s official news blog, has announced the launch of a new version of the Google Maps app for Android, iPhone & iPad.


Google Enhanced Campaigns

As of July 22nd Google will role over all accounts and campaigns to the new Google Enhanced system. This will include all active and paused accounts. So what does this mean for the average advertiser? We recommend you read up on the changes and see exactly how they will impact your online marketing. Here is
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Quick Tips for the Google Adwords Specialist

It’s not rocket science! It’s Google AdWords! For those of you who know your Google AdWords – here are 4 tips to take your account to the next level.