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This is a question we are often asked by clients, who feel that the higher the number of ‘likes’ their page has, the more credible it appears to their audience. In short, this is a bad idea! Bulk bought likes bring with it two major issues:

This week we wanted to give you a quick insider tip on how to maximise your conversions, and we’ll give you two simple ideas to get you started:

When Google+ launched in 2011 Google seemed to be hoping at the very least that they had a facebook competitor on their hands, if not a facebook killer. But unfortunately this didn’t go according to plan. As a recreational social media platform it pretty much fell flat, but that didn’t stop them.

As a business in the online age, you’d be forgiven for feeling a little overwhelmed when trying to keep up with all of the changes and requirements Google rolls out. The most common grievances I hear from clients have to do with the ever-changing nature of Google and that they sometimes seem to be making
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William Gibson, an author in the Sci Fi genre, has said, “the future is here, it is just unevenly distributed”.

As 2013 draws to an end we’re left to reflect on what has been a year of unprecedented change for on-line marketing.

As the holiday season approaches it is a vital time for advertising on Google AdWords for a number of reasons. The two week period that covers Christmas and New Years provides advertisers with the perfect opportunity to get the jump on the competition leading in to 2014.

Although businesses are starting to come around to the benefits of social media, there have been quite a few casualties due to a lack of understanding where the PPC (pay-per-click) part of it is concerned. While organic growth and engagement is fantastic and should be encouraged wherever possible, if you’re starting from scratch then you
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Social networks can cop their fair share of criticism. Some call them time wasters, others complain about design or functionality. Often they are just seen as another form of amusement in our busy lives. But social networks can be a very lucrative commodity for business owners since they can connect real customers with brands and
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We live in an age of information-overload. You probably receive more messages in one day than your Great-Granddad’s Great-Granddad did in a year. There’s probably a more accurate scientific figure to back that up, but you get the picture. The real question is – how do you ensure your message breaks through to the other
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