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So you may have heard that Twitter is an indispensable tool for businesses to use. But you are a little confused as to how it applies to you as you operate a small business not some giant conglomerate? Well I’m here to say it can apply to you in these ways.

In this day and age SEO is no longer just about getting on the 1st page of Google. Unless it is a navigational search query you want to make sure that your campaign is performing at optimum level as you will be competing with nine other search results. This is why it is so important to implement basic SEO practices and efficiently manage them to rank well and attract relevant clicks. Here are some SEO tools that I thoroughly recommend to improve the productivity on your WordPress site.

1. Rupert Murdoch’s $US80 billion bid for Time Warner. The Australian media mogul’s company, 21st Century Fox, has made a bid for Time Warner, who own HBO (the Game of Thrones producers), CNN, Warner Brothers and DC Comics. Time Warner has rejected the initial offer but many believe Murdoch is determined to get it. One
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The hit mobile game of the last month has a familiar face behind it. Kim Kardashian: Hollywood is an adventure game for IOS and Android that lets players create their own celebrity and interact with the titular reality show star, her friends, and her frenemies.

Imagine Google sending you an AdWords bill that is three times what you were planning on spending for the month on your pay-per-click advertising campaign? Unfortunately this is a terrifying reality for some small businesses due to click fraud. Click fraud is a deceptive and dirty technique that can end up costing companies and entrepreneurs thousands of dollars and their online reputations.

As of September 30th, Google will shut down its first social-networking service, Orkut, which was launched in 2004 the same year that Facebook, which is the most popular social media platform in the world was founded by Mark Zuckerberg.

With Pinterest being the fastest growing social media site ever! Many businesses are trying to work out ways to incorporate the use of Pinterest into their social media strategy. Luckily this isn’t all that hard as one of the benefits of using Pinterest is that it can be an extremely powerful tool for increasing awareness and gaining exposure in the online marketing climate.

Tips on how to approach social media differently in order to be noticed

The FIFA World Cup is in full swing which means my life has been taken over by FIFA Updates; 2AM matches and statistical analyses of the coaches and teams. I pay so much attention, that it almost seems like my research would have some sort of impact on the outcome of the games, of course, that’s not how it works. The other side of my life is search and for this reason I couldn’t help but draw a few similarities between the two areas.

As a business owner, regardless of industry or targeted client base, anyone would agree on the benefits of having a physical shop front or office. If this shop front is well staffed, well maintained and in a good location, then clearly foot traffic will come into the store, giving your staff the opportunity to make sales and/or generate leads. The better the location, the greater the volume of foot traffic. The better your staff, the more sales and leads (not to mention the quality of these) will be achieved. All fairly simple stuff isn’t it?