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Back in early march, I had the pleasure (and challenge!) of receiving a new client, and their website www.ezylivingrentals.com.au sat in an incredibly competitive space within online advertising. As a company who specialises in rent-to-own furniture and appliances, we knew we were stepping into a marketplace with a plethora of competition from well established, nationally recognised businesses… and taking into account the high Cost-Per-Clicks (CPCs) for AdWords we knew that we had to make every cent count with our marketing budget.

On 29 August 2014 Switzerland based John Muller (Google Webmaster Trends Analyst) announced the end of Google Authorship. Since then all photos and references to Google+ profiles have been completely dropped from Google Search listings. When explaining the reason for this change John says that the decision was founded on feedback from webmasters, authors and users who said that the platform was becoming too much of a distraction when finding search results.

Weekly Round Up: This Week in Australian Business

The latest Australian results for digital advertising expenditure are in, and all roads point to mobile. In the second quarter of 2014, digital advertising saw a 29% growth over the previous year – that’s a whopping extra $72 million, to take the Q2 total to $320 million. How much of this is spent on mobile-targeted advertising?

A recent study by Google found that over 65% of people turn to the Internet to answer questions and concerns about their health. Surprisingly this figure is much higher than those who actually consulted their physician at only 53%. These numbers demonstrate that there is a huge opportunity for practitioners to establish a relationship with prospective patients online – aiding confidence in the path to conversion.

Weekly Round Up: This Week in Australian Business

Regardless of how sophisticated Google’s search algorithms get there will always be people trying to manipulate the system. Black Hat SEO has been around for a long time and may never go away. With the growing importance of Social Media it was inevitable that Black Hat Social Media would become a thing. But what effect, if any, can it have on your SEO efforts?

Marketing used to be a simple affair. Business had limited options when it came to promoting their goods and services – namely print, radio and television. The introduction of the internet and it’s ever-growing popularity has opened up a whole host of new opportunities for business to reach their target audiences, opportunities that are fast becoming essential elements of a holistic marketing campaign.

A General in the trenches, cut off from his sources of intelligence and reconnaissance, is in the same predicament as the grunt soldier, a grueling and grinding psychological torment with no assurance of victory and a likelihood of defeat. A General with full scope of the battlefield, a spy plane gathering intel on enemy position in relation to his own troops and a strategy to identify weaknesses and strengths, once again in relation to his own troops, is a General about to win the war.

Game changer. You hear it a lot in online marketing. Everything happens, changes and updates so fast that as soon as people have their head around the latest ‘game changer’ the game has just been changed. Again.