Blog

If you look back to Christmas 2014 (which feels like it was only yesterday and at the same time a lifetime past) did you purchase any of your Christmas gifts online? You aren’t alone if you did; many people shop online for the convenience; they don’t have to make the dreaded trip to the crowded
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Social media use during live sporting events is increasingly becoming a stand-alone drawcard. In relation to two recent sporting events, the Australian Open and the Super Bowl – their social media accounts are some of the best in the world. We take a look at some of the techniques they use and how you can
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To the uninitiated, online shopping platforms may seem overly complicated and confusing, but as the platform continues to grow, e-commerce options are quickly becoming very user-friendly and easy to navigate for consumers. It’s now simpler than ever before to purchase something, pay for it securely and, receive it promptly. If it’s not what you thought,
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We are a country curiously obsessed with the Australian dollar (we are currently trading at 0.77 US). Put aside the news headlines dominated by the recent Queensland Election and the massive sporting events over the past weekend and, you’ll  see articles all displaying the well-known fact that the Australian dollar is falling and, likely to
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Who doesn’t love shopping? Whether it’s a child allowed to choose a toy for their friend’s birthday present, a teenage boy shopping for accessories for his first car which he has been saving forever for, or a middle-aged woman buying a gift for her friend’s baby shower and, even an elderly man purchasing an anniversary
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Some say it adds to company culture. Others say it’s a distraction and waste of time and resources. What we can all agree on is that internal communications is a vital way of distributing vital information between departments within a business. How effectively and efficiently this is done though can often come down to the
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2014 marked the coronation of content as king, and it was a very popular appointment. Brands were quick to take advantage of multiple digital platforms to deliver their message to audiences across the world. Fast forward 12 months and the internet is now flooded with millions of brand messages. In fact it is estimated that
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As with any advertisement, you need to consider the structure and content of that ad. It’s important of course because the way in which your desired message is delivered will ultimately decide if the advertisement is successful or not. Facebook Ads are designed under the Facebook Ad Campaign Structure which is made up of: Campaign
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Censorship or your privacy? While the rest of the world, particularly the West, have concrete ideas as to which side of the fence they stand on; the right to privacy vs. the right to freedom of speech, Australia seems to still very much be sitting on the fence. Is a consensus needed, and if so,
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As with all forms of formal advertising, there is a price tag, and budgeting as such for your marketing goals is exceptionally important if you’re really serious about reaching those goals. Having a goal gives you direction and focus, and while one of your main reasons for being interested in Facebook advertising may be because
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