Blog

The Queensland Government’s announcement for a $40 million Business Development Fund has set entrepreneur hearts aflutter around the State – mine included! With the Turnball Government recently pushing an innovation wave throughout the hearts and minds of Australians, it seems the Palaszczuk Government has been watching very closely. This flow on effect has suddenly created
Read More

It was the buzz-word of 2015 and paints the scene of the new battleground for businesses everywhere; Micro-Moments. Google coined the term in early 2015 and its impact is something digital marketing agencies and businesses are still getting their heads around. Google could not have been closer to describing those moments in time that urge
Read More

With over 300 million users as at the end of 2014, it’s time for every business that hasn’t got a presence on Instagram to consider (or reconsider) this giant social media provider. Back a couple of years ago, there was huge debate over the types of products which should utilise what kind of social media
Read More

Google’s index, which is similar to that of a library, would take four millennia to watch. Let that sink in for a moment. Sure, it means Google can use the data to provide users with the right results when someone enters a search term, but it also goes a long way to predicting what type
Read More

If you own a business, you should own a website. If you own a website, you want it to rank on the first Search Engine Result Page (SERP) on Google. If you want this, then there are multiple methods you can use to get you there, but a very important one is having a Google+
Read More

Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, we’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t changed – to find for you whatever it
Read More

What It Means For Retailers and Consumers If you are an avid online shopper, you’ve been in the situation where you absolutely need an item and the ones in-store don’t cut it. For me, it’s the new stainless steel water bottle that’s Bisphennol-A (BPA) free. You go on Google, research it, watch a few YouTube
Read More

Out with the old, in with the new One of my favourite times of the year is spring. The frosty mornings disappear, the sun comes out and the trees are in bloom. I know I’m not alone when I say it’s also the time you should start thinking about your spring cleaning. Before you ask,
Read More

Conversion Optimiser (or CPA or Cost Per Acquisition bidding) is a bidding tool which lets Google AdWords use your historical conversion data to determine when to bid, how much to bid and what to bid on in order to secure you conversions at the best possible acquisition cost. Put simply, it takes your campaigns conversion
Read More

People who regularly use the Internet do not only use one online channel, and neither should your online marketing. It’s why we regularly advocate multiple channels within the range of management services we offer here at SponsoredLinX, but in addition to this, there are special links between these different channels which your business can leverage
Read More