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Facebook for Business

We’ve got the know how on what you need to get started with Facebook for Business. Check out the infographic below, and don’t forget to register for our upcoming SponsoredLinX Academy ‘Optimise Webinar – Facebook Fuel to Ignite Your Business’ on Wednesday 23rd March at 10:30 am AEST.


What’s a Good Conversion Rate?

Begin with the end in mind. A good conversion rate can vary from which industry you are in, to your website and the types of keywords you use. However, conversions are the holy grail of all goals for a marketer, so there are a series of processes one must go through before finally figuring out
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International Women’s Day Google Doodle 2016

We love the 2016 Google Doodle for International Women’s Day so much that we have to share it with you! You too can share your #OneDayIWill story here, and to learn more about the scenes and inspiration behind the clip.


The Ad Extensions You Aren’t Using, and Should Be!

If you have done any type of print marketing, you might recall paying per line or even per character.  If you were looking through a Sunday classified, you might see ads using text speak to save space. In short, you pay for the real estate you would like to occupy. In digital marketing, space is
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Different Ways to Target your Display Campaign

Only Pay for what your Customers See! Display ads are a fantastic online method for your marketing goals and they should never be ignored. They’re great for brand awareness, brand recognition, conversions and website traffic. If you make the decision to utilise Display Advertising, then there are a few different ways you can target them.
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Bye-Bye to Google Ads on the Right-Hand Side

Google is doing away with right-hand side ads and the search engine marketing world is running around mad with the news. With immediate effect on a global scale, search marketers are now reeling with what this exactly means for them and for businesses. Concerns around the possibility of escalated cost-per-clicks (CPC) and organic search engine
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The Internet of Things

Is it relevant to your business? The future belongs to those who create, not consume! As a business owner, you are in luck! The Internet of Things (IOT), is the concept of basically connecting any device with an on and off switch, to the Internet and each other. They are devices communicating with each other
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AdWords & SEO – A Match Made in Heaven

Quite often, when referring to Google AdWords and SEO (Search Engine Optimisation) in the same sentence, the phrase which is used is ‘AdWords vs SEO’. The common misconception is often that it is one or the other, whether that be due to cost, flexibility or results is completely irrelevant. The simple fact is that you
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Onsite SEO

Here we take a look at some of our best onsite SEO strategies.  Your onsite SEO optimisation must be structural and you must make sure that any technical alterations and tweaks to your website make it more appealing to Google. We have collated our best onsite SEO tips in the infographic below. Check it out, and don’t
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SEO for YouTube

3 Quick Tips Most of us in the SEO industry spend a lot of time developing strategies around the Google search algorithm and not much time is spent worrying about others. With YouTube being the second largest search engine it’s important to understand how that algorithm differs from Google to get the most out of
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