Blog

Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.
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Sadly, we see landing pages belonging to small to medium business owners which are suffering from a disconnect. So many marketing activities online direct people to a business’ homepage and not a specific landing page, when the truth is your conversion rate could drastically improve if that traffic we being diverted to the correct landing page.
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A stunning website design and intuitive functionality isn’t enough. With the successful amalgamation of science and art, the anatomy of the perfect landing page can bring together a highly relevant stepping stone in your customer’s journey from research through to the purchase. Check out our latest infographic below which delves into some of the important elements
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It never stops in small business, it’s like spinning plates; you just get one going and you have to run over to another that’s got a bad case of the wobbles. As the end of the financial year, (EOFY) approaches the plates increase with the myriad of things you need to do and opportunities to
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So you’re a small business or franchisee and wondering how you can parlay your tiny or non-existent budget into more traffic using the myriad of tools and platforms in the online marketing space? It’s a challenge for virtually every SME in New Zealand looking to get traction and build up opportunities and leads for their business.
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The Crystal Ball Effect Social media has had a record breaking year; Instagram recorded over 400 million active monthly users and finally beat Twitter. Facebook overtook YouTube for desktop video views and finally hit 1 billion daily active users. But as one year comes to a close, we naturally want to know what comes next.
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Add a little hyper to your market! Have you ever been to a website and then suddenly seen the ads for that business all over the internet? Ads on other websites, ads in banners, even ads in your Facebook feed – that company’s advertising budget knows no bounds! Welcome to the world of remarketing. Remarketing
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Our Facebook Fuel to Ignite your Business Optimise Webinar, prepared by SponsoredLinX Academy, is going live tomorrow (Wednesday 23rd March) at 10:30 am AEST. We would hate for you to miss out. Click here to register. Until then, make sure you visit our blog post here about our ultimate Facebook checklist which will carry you
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You may well have heard the rumours that organic postings on Facebook (in other words content which is published for free) is on the decline. Unfortunately, the rumours are true, but as we have discovered, they are some pretty valid reasons for this which we will explore in more detail in our upcoming Optimise Webinar
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You could be forgiven for thinking that with the enormous jump in popularity of visual content that you now need to be a mini-blockbuster producer on top of a business owner. Umm… yeah, right! The truth of the matter is that users on social media are engaging with visual content in all of its forms,
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