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Traffic
Get More Traffic
SponsoredLinX offers a number of different services to help drive more qualified traffic to your website. Google Ads Management Search Engine Optimisation Microsoft Ads Facebook Advertising Google Ads Mobile“SponsoredLinX are a rarity in today’s market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made.”
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Conversion
Convert More Leads
Our second step is making sure that your website is able to convert the traffic you receive into leads for your business. Optimising your website to convert more leads is important to a profitable campaign. Web Development Convertopages Do It For Me eCommerce“I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop.”
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Retention
Retain Your Customers
As you build up a customer base you need to make sure to keep engaged and retain your relationship. Facebook Management LinX App“SponsoredLinX fully redesigned our main company website with a fresh, clean and professional look. The ‘Google friendly’ web design were part of the fantastic ongoing service we received.”
Catering To A Mobile Audience: Our Top Tips
When writing content for your website or marketing campaigns, often the idea of catering to mobile optimised devices is overlooked. Why should this concern you? Well, audiences using smaller screens often interact with your content different to that on a desktop computer. At SponsoredLinX, we encourage small businesses to implement practices that will cater to mobile users. Here are our top tips for positively engaging with a smaller screen audience.
Go Mobile
Google conducted a study with Emory University that discusses the experience of reading on mobile devices being drastically different from that of a larger screen. On traditional screens and devices, users eye-movements mostly begin at the top left corner and move right and then down. On a mobile device, however, a users eye-movements remain in the centre of the screen. As a result, your mobile content writing should reflect these results as your audience engages differently with each device.
Get Straight To The Point
In most cases, long headlines can take up the majority of the screen. By keeping both the headlines and taglines of your campaigns short and straight to the point, you can create attention-grabbing content that doesn’t take up room and still looks aesthetically pleasing to your viewers. Additionally, headlines that are short and simple create an easy to scan and digestible alternative for mobile device users.
Keep It Brief
Before you begin writing, take a moment to think about how your content will look on a smaller screen. Generally, a paragraph that contains more than 5 or 6 sentences will be viewed as a wall of text to your audience and therefore, harder to decipher. Short paragraphs are easier to follow and will most likely keep your viewer’s attention for a longer period of time. Having long, content-heavy paragraphs can be a deterrent for viewers on mobile devices.
As more and more individuals begin to rely on their mobile devices to complete their day to day online activities, now is the time to take the appropriate action. By adjusting your websites and marketing campaigns to adhere to the large portion of viewers who see your content on a smaller screen, you will be creating a greater and more effective customer experience.
For more information on how to make your small business more mobile optimised, contact one of our friendly digital marketing specialists at SponsoredLinX today on 1300 859 600.