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Traffic
Get More Traffic
SponsoredLinX offers a number of different services to help drive more qualified traffic to your website. Google Ads Management Search Engine Optimisation Microsoft Ads Facebook Advertising Google Ads Mobile“SponsoredLinX are a rarity in today’s market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made.”
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Conversion
Convert More Leads
Our second step is making sure that your website is able to convert the traffic you receive into leads for your business. Optimising your website to convert more leads is important to a profitable campaign. Web Development Convertopages Do It For Me eCommerce“I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop.”
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Retention
Retain Your Customers
As you build up a customer base you need to make sure to keep engaged and retain your relationship. Facebook Management LinX App“SponsoredLinX fully redesigned our main company website with a fresh, clean and professional look. The ‘Google friendly’ web design were part of the fantastic ongoing service we received.”
Google Enhanced Draws Scepticism
If you’ve logged into your Google AdWords account recently, you may have received numerous notifications heralding the introduction of Google Enhanced campaigns.
Google Enhanced (or could be described as Google Simplified) is an attempt by Google developers to make the process of targeting campaigns towards desktop and mobile users and much easier process. This is a direct response to the trends that forecast mobile search traffic will overtake desktop search traffic in 2013.
However, as with most things that are watered down to become simplified, by engaging this program, we surrender some control over the AdWords account. Google wanted to make it easier for advertisers to analyse pay-per-click data by merging the statistics from several devices into one easy-to-read set of metrics.
Google announced this on Inside AdWords, their flagship information distributer for AdWords. “With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns” (Google Blogspot, 2013).
Diligence and scepticism must be emphasised here when looking at Google’s true motives for releasing this. Advertisers are businesses and like any form of marketing, AdWords must be accountable for the return on investment effect it creates for a business. Advertisers and internet marketing specialists alike would be more inclined to have more control over their campaigns, in order to safely assert the elimination of irrelevant traffic, and capitalise on elements that are generating solid ROI. Google Enhanced effectively removes control over those elements – surrendering the ability to hold AdWords to the same accountability for business purposes. Google is also a business, and generates its revenue on AdWords from clicks. From a business perspective, Google would prefer to have more clicks, in order to encourage advertisers to commit to spend more on AdWords.
To our existing clients, please speak with your internet marketing specialist about the effects Google Enhanced can have on your campaign and any impacts that could be caused on our ability to analyse your campaign’s data. If you aren’t a client, call us today for a free health check and learn the benefits and risks of a Google Enhanced campaign.