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Traffic
Get More Traffic
SponsoredLinX offers a number of different services to help drive more qualified traffic to your website. Google Ads Management Search Engine Optimisation Microsoft Ads Facebook Advertising Google Ads Mobile“SponsoredLinX are a rarity in today’s market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made.”
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Conversion
Convert More Leads
Our second step is making sure that your website is able to convert the traffic you receive into leads for your business. Optimising your website to convert more leads is important to a profitable campaign. Web Development Convertopages Do It For Me eCommerce“I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop.”
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Retention
Retain Your Customers
As you build up a customer base you need to make sure to keep engaged and retain your relationship. Facebook Management LinX App“SponsoredLinX fully redesigned our main company website with a fresh, clean and professional look. The ‘Google friendly’ web design were part of the fantastic ongoing service we received.”
No Conversion Tracking? What’s The Point
Why do we use Google AdWords? How can we test and measure results? How do I determine my return on investment?
If you’re asking yourself these questions then you clearly haven’t installed conversion tracking. If you were to ask any of our Internet Marketing Specialists what the single most paramount component of AdWords is, they would all nominate conversion tracking. We’ve mentioned conversion tracking for a long time on this blog, but we simply cannot understate how fundamental it is in doing our day-to-day jobs and conducting analysis on accounts prior to optimising.
In jargon, every time a search user clicks on an advertisement, Google installs a piece of computer code called a cookie onto that user’s hard drive. If that user follows through to the page where the conversion tracking is installed, that cookie is activated and registers a conversion based on the original keyword that directed the user to your website.
This means that we must strategically place that conversion code on a webpage that is clearly only for traffic that have made an enquiry or purchase. It’s usually the “thank you for enquiring” page or the “payment successful” page for e-commerce sites.
Our Internet Marketing Specialists analyse this vital conversion data in order to determine which keywords are the most lucrative and successful and actively optimise those whilst simultaneously marginalising those keywords that are running at a poor performance rate.
Conversion tracking means that we can track the cost of each conversion, which keywords are the most lucrative and most importantly, how successful the campaign has been overall. It allows us to make decisions on the long-term strategy of a campaign and build momentum to creating greater return on investment for your business.
If you’re not a client, book in a health check today with our consultants and find out in person how important conversion tracking is to your campaign and your business.