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In this day and age SEO is no longer just about getting on the 1st page of Google. Unless it is a navigational search query you want to make sure that your campaign is performing at optimum level as you will be competing with nine other search results. This is why it is so important to implement basic SEO practices and efficiently manage them to rank well and attract relevant clicks. Here are some SEO tools that I thoroughly recommend to improve the productivity on your WordPress site.

The FIFA World Cup is in full swing which means my life has been taken over by FIFA Updates; 2AM matches and statistical analyses of the coaches and teams. I pay so much attention, that it almost seems like my research would have some sort of impact on the outcome of the games, of course, that’s not how it works. The other side of my life is search and for this reason I couldn’t help but draw a few similarities between the two areas.

As a business owner, regardless of industry or targeted client base, anyone would agree on the benefits of having a physical shop front or office. If this shop front is well staffed, well maintained and in a good location, then clearly foot traffic will come into the store, giving your staff the opportunity to make sales and/or generate leads. The better the location, the greater the volume of foot traffic. The better your staff, the more sales and leads (not to mention the quality of these) will be achieved. All fairly simple stuff isn’t it?

An unfortunately common misconception amongst those who engage in SEO is that it is not an ongoing concern. Too many people think that once you rank, you rank. This is simply not the case.

We all know that generating leads is one of the most important parts of running a business. You could have the a fantastic idea and a fantastic product, but if your customers cannot get in contact to be able to enquire about your product or service then you haven’t got much. This simple interaction is
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Our brand new sister company ConvertoPages was born out of a need for brilliant landing pages to work alongside AdWords Campaigns in order to maximise conversions and offer landing pages which are incredibly easy to edit to your preferences as you go. Here’s a little rundown of why they work so well.

At the risk of sounding like a broken record (provided you’ve read the previous 4 parts of this blog series): USER EXPERIENCE. It is the primary driving force behind everything Google expects from a website and Genuine Relevance Gets Results (GRGR).

So far in this SEO blog series you will have noticed a common theme: user experience. When writing content, encouraging links to grow your link profile or entering the world of Google+, if you keep that in mind and apply it to everything you do it will be hard to steer yourself wrong. But despite
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This week we wanted to give you a quick insider tip on how to maximise your conversions, and we’ll give you two simple ideas to get you started:

Microsoft has updated its corporate branding for the first time in twenty five years, signalling a revamp of its entire marketing structure as it gears up for a series of big product launches.