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“Maybe DIY wasn’t the best idea…” – What would your website say if it could talk?

Building your own website can seem like the smartest option when you’re budgeting your hard earned cash. But if you’re not careful, it can also create more issues for you later on. Below, we give you the top five questions your website would ask you if it could, and uncover some of the biggest mistakes
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Why You Need Convertopages 2.0

Our attitude towards the Internet and how we interact with it on a daily basis has changed how we do business forever. It means you need to invest in your online marketing now more than ever, and Convertopages is the perfect tool to use in addition with your Google AdWords campaigns. Learn more about Convertopages
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Let’s Talk About Bounce Rates

Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.
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The Art of High Converting Landing Pages

Sadly, we see landing pages belonging to small to medium business owners which are suffering from a disconnect. So many marketing activities online direct people to a business’ homepage and not a specific landing page, when the truth is your conversion rate could drastically improve if that traffic we being diverted to the correct landing page.
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The Key Elements of the Perfect Landing Page [Infographic]

A stunning website design and intuitive functionality isn’t enough. With the successful amalgamation of science and art, the anatomy of the perfect landing page can bring together a highly relevant stepping stone in your customer’s journey from research through to the purchase. Check out our latest infographic below which delves into some of the important elements
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How to Live In Your Customer’s Pocket

Mobile Devices are your new best friend in the digital marketing world People are online via their mobile devices more than ever before and why not? It’s a convenient way to access information, shop, socialise and interact with the wider community. The question remains however; with the huge shift from desktop to mobile, are you
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The Making of the Famous Christmas Advert

Video Content Just Got Better It’s the most wonderful time of the year. Yes, the Holiday season is well and truly with us and one of my favourite past times has been watching (and re-watching) all of the Christmas adverts released by big brands around the world.  My eager anticipation for the commercials, which are
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Testing is the Pathway to Landing Page Optimisation

Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.
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Why Landing Pages are more of a Team Player than you might think

High converting landing pages are designed to focus on one thing and one thing only; they’re standalone webpages which are designed to receive online traffic with users’ who have a single intent, and your landing page is there to deliver. For this very reason they are used in conjunction with online traffic directed from Pay-per-Click
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Top Five Tips for Building a Mobile Website

If you are getting frustrated with people not using your site how you would like, then this article is designed to help you best optimise your site for ease of navigation and use for your consumers while they are on their mobile devices. People will often say that they don’t want to attract mobile visitors
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