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Why Google Wants What It Wants In 2014: Part 3 – Link Profile

If you’ve been keeping up on this 5 part blog series (and I’d strongly recommend you read parts 1 & 2 for context if you haven’t) then you’ll be aware that we’ve been talking a lot about what is now meant by “content” and why it has been given such value as part of the
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Should I purchase bulk likes for my Facebook page?

This is a question we are often asked by clients, who feel that the higher the number of ‘likes’ their page has, the more credible it appears to their audience. In short, this is a bad idea! Bulk bought likes bring with it two major issues:


How To Increase Your Conversion Rate

This week we wanted to give you a quick insider tip on how to maximise your conversions, and we’ll give you two simple ideas to get you started:


Why Google Wants What It Wants In 2014: Part 1 – Content

As a business in the online age, you’d be forgiven for feeling a little overwhelmed when trying to keep up with all of the changes and requirements Google rolls out. The most common grievances I hear from clients have to do with the ever-changing nature of Google and that they sometimes seem to be making
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The Future Is Here…

William Gibson, an author in the Sci Fi genre, has said, “the future is here, it is just unevenly distributed”.


Should I Stop SEO or Pay-Per-Click

I am often asked by clients if it would be more “cost effective” to drop PPC (pay-per-click advertising) and focus on just SEO (search engine optimisation), or vice-versa. The answer I always give my clients is “NO!” This is why…


Keyword Insights

Google’s latest addition to array of tools one can use to assist their Adword’s campaign perform better is the Keyword Auction Insights Report. The new report will allow one to see comparative performance information on other advertisers who are participating in the same auctions as you. It shows the display URL of the advertiser who
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Password Security & Strength

Put up your hands if you are guilty of writting down secure passwords and sticking them under the keyboard? ok put down your hands. Let me discuss some password tips to stop this bad practise.


Cloud Computing Explained

I’m sure everyone has heard the term “Cloud Computing” being the new buzz phrase on the internet, but what is it? In essence Cloud Computing is used to describe hosted services, whether it be storage, infrastructure or software. As an example millions of people have moved away from running email software on their computers to cloud
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Improve your website’s Conversion Rate

Your website is, in a sense, your businesses frontline sales consultant, or at least it should be treated that way. Think about this: when you are talking to a sales consultant, what two things must be true for you to purchase off of them? 1. You trust this sales consultant. The consultant is honest, has
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