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The further along we get into 2014, we are having to find even more ways to interact with customers digitally. Social media platforms are great for gaining insights into how customers interact with brands & products, now more than ever. These insights often lead to new and exciting ways of engaging with customers and getting them to interact with new products & promotions.

Just as Facebook and Twitter have announced that they are getting into eCommerce, Snapchat appears to be trying to get in on the action too. The popular mini photo and video sharing social network bought trademarks for two payment related systems last week.

Weekly round up of the Australian business news.

If you would like to research particular businesses that are using social media effectively before you start implementing your own business’s social media campaign. Then you should probably check out and ‘like’ these companies on Facebook.

A good marketing campaign is the lifeblood of any start-up – without it, the company will surely fail. Therefore I thought I’d go through some of the Best tips and tricks to help you get ahead with your online marketing campaign.

Social Media can be a harsh mistress at times. Quite often this seems increasing true for small businesses who don’t have the time or money to employ someone to look after your company’s social media accounts full time.

There were heartbreaking scenes in The Netherlands, Thursday night as a cargo plane arrived carrying the bodies of MH17 victims, which were then loaded into a convoy of hearses and driven to a forensics facility for identification.

The age of drones is upon us. No, I don’t mean the drones in Star Wars either. I’m referring to an unmanned aerial vehicle. Originally designed for use in military operations in the late 1950s. Whilst still being used primarily for military purposes drones were usually used for missions that were too “dull, dirty or dangerous” for manned aircraft.

It’s been a long time since we (as users of the internet) have felt like all is not lost in the world because of a selfie. A project done by British university student Rebecca Brown as done just that. Starting in 2007,at the age of 15, Brown began taking a picture of herself every day. This took place for the next 6 and a half years. The subsequent time lapse video, shows Brown’s face change even as her expression and eyes stay the same, whilst the backgrounds shift behind her.

So you may have heard that Twitter is an indispensable tool for businesses to use. But you are a little confused as to how it applies to you as you operate a small business not some giant conglomerate? Well I’m here to say it can apply to you in these ways.