Blog

Quite often, when referring to Google AdWords and SEO (Search Engine Optimisation) in the same sentence, the phrase which is used is ‘AdWords vs SEO’. The common misconception is often that it is one or the other, whether that be due to cost, flexibility or results is completely irrelevant. The simple fact is that you
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Here we take a look at some of our best onsite SEO strategies.  Your onsite SEO optimisation must be structural and you must make sure that any technical alterations and tweaks to your website make it more appealing to Google. We have collated our best onsite SEO tips in the infographic below. Check it out, and don’t
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3 Quick Tips Most of us in the SEO industry spend a lot of time developing strategies around the Google search algorithm and not much time is spent worrying about others. With YouTube being the second largest search engine it’s important to understand how that algorithm differs from Google to get the most out of
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Regardless of whether you have an eCommerce site or a simple landing page, there are some simple questions that need to be asked when looking at how to increase conversions and sales. Here we take a look at the things that can increase your chances of getting your site’s traffic through to the point of
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Is has a nice ring to it, doesn’t it? Evergreen content. Even the term ‘evergreen’ gives the impression of something that is always fresh, always relevant, always useful… which is precisely what evergreen content is. It’s content that has been created with the intent of always being applicable to the website or business it has
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The new black in the keyword world Long-tail keywords are becoming more frequently used, and working better for many businesses out there. If you’re not using long-tail keywords or at least planning to use them, then you should be. Long-tail keywords are the new black. But, before we get to ahead of ourselves, what is
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It’s no secret that Search Engine Optimisation (SEO) can be an expensive marketing strategy but there’s no shortage of sources online saying it’s an absolute must for any business. Whilst many of these sources may be biased there is no denying that organic traffic is an incredibly effective method making up a large share of
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As a new blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
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Have you looked for a local business or service in your local area recently? Chances are you have, and you probably used an online search engine such as Google. Google have even developed products entirely around local search via their search engine, and products such as Google My Business and Google Maps have helped seen
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If you’re a Plumber who runs a small business, then figuring out the best method to market your business is now a little more complicated than what it used to be. Logic dictates that you should advertise in areas where your customers spend most of their time or in spaces where your customers might look
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