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Hyper Remarketing

Add a little hyper to your market! Have you ever been to a website and then suddenly seen the ads for that business all over the internet? Ads on other websites, ads in banners, even ads in your Facebook feed – that company’s advertising budget knows no bounds! Welcome to the world of remarketing. Remarketing
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Different Ways to Target your Display Campaign

Only Pay for what your Customers See! Display ads are a fantastic online method for your marketing goals and they should never be ignored. They’re great for brand awareness, brand recognition, conversions and website traffic. If you make the decision to utilise Display Advertising, then there are a few different ways you can target them.
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Bye-Bye to Google Ads on the Right-Hand Side

Google is doing away with right-hand side ads and the search engine marketing world is running around mad with the news. With immediate effect on a global scale, search marketers are now reeling with what this exactly means for them and for businesses. Concerns around the possibility of escalated cost-per-clicks (CPC) and organic search engine
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Don’t Just Survive, Thrive!

Regardless of whether you have an eCommerce site or a simple landing page, there are some simple questions that need to be asked when looking at how to increase conversions and sales. Here we take a look at the things that can increase your chances of getting your site’s traffic through to the point of
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Why Long-tail Keywords = High Value for your Business

The new black in the keyword world Long-tail keywords are becoming more frequently used, and working better for many businesses out there. If you’re not using long-tail keywords or at least planning to use them, then you should be. Long-tail keywords are the new black. But, before we get to ahead of ourselves, what is
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This Week in Digital

As a new blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
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Constructing the Perfect Banner Ad

Create Ads People Want to Click! For as we have been surfing the web as we know it today, we have been doing so under a barrage of banner ads for almost everything we could possibly think of. From their humble beginnings in the early 90s banner ads are now in almost everything we do
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Adception

How to layer your marketing One of the modern classics in cinema has been, in my opinion, Inception. Let’s not worry about if you got it first time around or not, the key take away from the movie was that different levels of consciousness are contained with-in people. This has led to the catch phrase
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7 Reasons Why You Shouldn’t Stop Advertising Over Christmas

The Holiday Season is a time for family and fun, but for many small business owners across the country it is the time of year where many experience a surge in revenue and online traffic incomparable to any other time of the year. Making this short period of time count equals extra stress and pressure,
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Google AdWords Holiday Planning Must-Haves

The Christmas season for children is often a time of excitement and anticipation. On the other hand, Christmas for adults in business and in marketing can be a time of stress, flurry and potentially record breaking revenue. So how do you create one and avoid the other for your business this December? A solid, smart
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