Blog

Inevitably as we draw closer to the conclusion of 2015 and the excitement and promise of a new year, people within each respective industry want to know what predictions the experts have come up with. As we discussed in our article for B&T which takes a look back at the year of 2015, mobile marketing
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The Holiday Season is a time for family and fun, but for many small business owners across the country it is the time of year where many experience a surge in revenue and online traffic incomparable to any other time of the year. Making this short period of time count equals extra stress and pressure,
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If you’re a Plumber who runs a small business, then figuring out the best method to market your business is now a little more complicated than what it used to be. Logic dictates that you should advertise in areas where your customers spend most of their time or in spaces where your customers might look
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To pause or not to pause, that is the question. Are you having a well-deserved break over the holiday season? Googlebot doesn’t. For many taking some time off, logic dictates that you can probably pause your Search Engine Optimisation (SEO) campaign as well, right? Wrong! While you might decrease your budget on your Google AdWords
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The Christmas season for children is often a time of excitement and anticipation. On the other hand, Christmas for adults in business and in marketing can be a time of stress, flurry and potentially record breaking revenue. So how do you create one and avoid the other for your business this December? A solid, smart
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In a world where charities, non-profit organisations and social enterprise groups have to change and adapt to digital screens, Facebook has just made it a little easier. Budgets for marketing spend are always tight because the funds raised go towards providing the services the charity advocates, not back into creating bigger marketing campaigns. So when
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Social media is a two-way communication stream; it’s a constant conversation. Unfortunately, social media platforms continue to be a stomping ground for online trolls to turn situations into negative ones, but, people’s reactions are helping to put a positive spin on them, while bringing to light serious issues which need to be addressed. Susan Carland,
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Video Content Just Got Better It’s the most wonderful time of the year. Yes, the Holiday season is well and truly with us and one of my favourite past times has been watching (and re-watching) all of the Christmas adverts released by big brands around the world.  My eager anticipation for the commercials, which are
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Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.
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High converting landing pages are designed to focus on one thing and one thing only; they’re standalone webpages which are designed to receive online traffic with users’ who have a single intent, and your landing page is there to deliver. For this very reason they are used in conjunction with online traffic directed from Pay-per-Click
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