Chat with us, powered by LiveChat
menu

Blog

Call Us Today
0800 004 672
What Marketing in 2016 Will Deliver for Businesses

Inevitably as we draw closer to the conclusion of 2015 and the excitement and promise of a new year, people within each respective industry want to know what predictions the experts have come up with. As we discussed in our article for B&T which takes a look back at the year of 2015, mobile marketing
Read More


Facebook just Launched a New Fundraiser Platform

In a world where charities, non-profit organisations and social enterprise groups have to change and adapt to digital screens, Facebook has just made it a little easier. Budgets for marketing spend are always tight because the funds raised go towards providing the services the charity advocates, not back into creating bigger marketing campaigns. So when
Read More


Surely YouTube and a Music App go hand-in-hand, right?!

So who wants to download a new music app by YouTube that doesn’t allow you to create your own playlists? *crickets chirping* hhmmm that’s what I thought. Last time I looked, Google had three different music platforms. They have YouTube Red, Google Play Music and Google Play Store. So when Google announced YouTube Music the
Read More


Using Social Media for a Good Cause

Social media is a two-way communication stream; it’s a constant conversation. Unfortunately, social media platforms continue to be a stomping ground for online trolls to turn situations into negative ones, but, people’s reactions are helping to put a positive spin on them, while bringing to light serious issues which need to be addressed. Susan Carland,
Read More


How To Create a Micro-Moments Map

What we used to think when we thought of Google as a company is no longer. You will have heard of Alphabet, the new name for the parent company of Google and all of its previous divisions such as Nest, Google Ventures, X-Labs, and Calico. Each division now has its own CEO whom report to
Read More


Palaszczuk’s $40 million Fund to Add Fuel to the Fire for the Collaboration Economy

The Queensland Government’s announcement for a $40 million Business Development Fund has set entrepreneur hearts aflutter around the State – mine included! With the Turnball Government recently pushing an innovation wave throughout the hearts and minds of Australians, it seems the Palaszczuk Government has been watching very closely. This flow on effect has suddenly created
Read More


Micro-Moments Explained

It was the buzz-word of 2015 and paints the scene of the new battleground for businesses everywhere; Micro-Moments. Google coined the term in early 2015 and its impact is something digital marketing agencies and businesses are still getting their heads around. Google could not have been closer to describing those moments in time that urge
Read More


Understanding Google’s Knowledge Graph

Google’s index, which is similar to that of a library, would take four millennia to watch. Let that sink in for a moment. Sure, it means Google can use the data to provide users with the right results when someone enters a search term, but it also goes a long way to predicting what type
Read More


SponsoredLinX: 2015 Google Partners All Stars

Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, we’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t changed – to find for you whatever it
Read More


PR Fail of the Year? #coalisamazing

As an online marketing agency, we are always keeping an eye out for marketing campaigns which work, and the ones that don’t. Without a doubt there have been some fantastic marketing campaigns so far this year (and the year isn’t over yet) but we have also witnessed some real blunders. More recently, and perhaps in
Read More