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Winning the Game – Call Forwarding Extension

Call Forwarding Extension is a new and exciting feature that some of you may not have heard of yet. This new component takes the process of Call Extension one step further, and it’s this addition which makes this a sensational new feature you should be tapping in to.


Winning the Game – Google Tag Manager

Modern online tracking tools depend on users adding ‘tags’ to their website so that they can track the data they need to make informed decisions. Google Tag Manager makes this process simpler… simple! Still need convincing?


The 5 Most Common AdWords Mistakes and How to Fix Them

The hair on the back of your neck bristles with anticipation, your fingertips are electrified, your breathing is deep and fast, your excitement barely contained as your legs shake knowing that this is the beginning of a new AdWords journey.


Google Authorship Discontinued – What Now?

On 29 August 2014 Switzerland based John Muller (Google Webmaster Trends Analyst) announced the end of Google Authorship. Since then all photos and references to Google+ profiles have been completely dropped from Google Search listings. When explaining the reason for this change John says that the decision was founded on feedback from webmasters, authors and users who said that the platform was becoming too much of a distraction when finding search results.


Black Hat Social Media and How It Can Affect your SEO Efforts

Regardless of how sophisticated Google’s search algorithms get there will always be people trying to manipulate the system. Black Hat SEO has been around for a long time and may never go away. With the growing importance of Social Media it was inevitable that Black Hat Social Media would become a thing. But what effect, if any, can it have on your SEO efforts?


The Benefits of Databases

The first thing you do when thinking about implementing a new marketing campaign for your business is market research, right? This is where databases come in handy.


Get more engagement with Video

The further along we get into 2014, we are having to find even more ways to interact with customers digitally. Social media platforms are great for gaining insights into how customers interact with brands & products, now more than ever. These insights often lead to new and exciting ways of engaging with customers and getting them to interact with new products & promotions.


Googleplex: The office dreams are made of

How the technology giant fosters a work/life balance.