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For Australian SMEs, the digital market is undeniably growing. eMarketer recently reported that, “Next year, Canada and Australia will surpass South Korea to become the sixth- and seventh-largest mobile ad markets globally, respectively,” (eMarketer, 2015). With the abundance of data, statistics and reports which all point to a mobile internet future, it’s simply imperative that
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Aligning your business goals with your digital marketing plan needn’t be the overly-complicated task many make it out to be. With online marketing, and especially when it comes to your website, if you can align this with Google’s purpose, the chances of the two of you becoming best buddies will soar! Google’s mission statement states
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We all know that websites now must be mobile responsive if the owners of these websites want these sites to rank organically via Google search. However, just because Google have implemented a new algorithm, is this enough of a reason to change your website? The real question needs to be, ‘How important is mobile search
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The recent update will mean that Google is now displaying apps in search results for all mobile devices and will be able to crawl these apps in more detail than ever before. It means the amount of information Google can extract from these apps will equal greater relevant results for users. Google released some information in a recent
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If you know anyone who works in in the world of online marketing, it’s likely that they circled the 21st of April on their calendar… numerous times. Yes, we were waiting with bated breath here at SponsoredLinX, but for SMEs across Australia and New Zealand, this really doesn’t need to be the case. Essentially, business and website
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You might have worked out by now that Local SEO can be a little tricky to implement at times. For many of you, the term ‘Local SEO’ was something you had never even heard of. So now, on top of managing your Regular SEO plan, you have to contend with Local SEO. As the fourth
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Saturation point – it’s a term that many business owners never want to hear, particularly if growth is still a large part of the business plan, but it’s a stark reality for some of the world’s largest digital corporations like Facebook and Google. They’re aware of it too. Ever wondered why the likes of Google
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How has search evolved? It’s a much broader and deeper question than it looks on the surface. For example, here’s guessing you have most likely heard of the term ‘Google it’. The landscape for marketers and business owners around the world continues to change as we watch the giant search engine Google source and list
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It’s quickly approaching and to herald the arrival of our Optimise Webinar E-commerce series our final blog takes a look at part II of what your website needs to be ready for Google Shopping. We’ve covered a lot of the gritty details, but, there is more you need to consider before you can be happy
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This post originally appeared in the Google ‘Think Newsletter’. We loved it so much we wanted to share it with you.