Blog

To pause or not to pause, that is the question. Are you having a well-deserved break over the holiday season? Googlebot doesn’t. For many taking some time off, logic dictates that you can probably pause your Search Engine Optimisation (SEO) campaign as well, right? Wrong! While you might decrease your budget on your Google AdWords
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The Christmas season for children is often a time of excitement and anticipation. On the other hand, Christmas for adults in business and in marketing can be a time of stress, flurry and potentially record breaking revenue. So how do you create one and avoid the other for your business this December? A solid, smart
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High converting landing pages are designed to focus on one thing and one thing only; they’re standalone webpages which are designed to receive online traffic with users’ who have a single intent, and your landing page is there to deliver. For this very reason they are used in conjunction with online traffic directed from Pay-per-Click
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AdWords Editor is an application which allows users who own an AdWords account, or accounts, to edit and manage their AdWords campaigns. The idea is that the application makes it easier for users to create and implement changes to their campaigns. It’s especially useful for users who have more than one account, as they are
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A common problematic scenario which comes up in the day to day running of many online campaigns is when someone with a Google AdWords account Google themselves so that they can find their ad. While I can totally understand why any SME owner is interested in performing a Google search to see if they’re showing for their top keywords, this is
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What we used to think when we thought of Google as a company is no longer. You will have heard of Alphabet, the new name for the parent company of Google and all of its previous divisions such as Nest, Google Ventures, X-Labs, and Calico. Each division now has its own CEO whom report to
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It was the buzz-word of 2015 and paints the scene of the new battleground for businesses everywhere; Micro-Moments. Google coined the term in early 2015 and its impact is something digital marketing agencies and businesses are still getting their heads around. Google could not have been closer to describing those moments in time that urge
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Google’s index, which is similar to that of a library, would take four millennia to watch. Let that sink in for a moment. Sure, it means Google can use the data to provide users with the right results when someone enters a search term, but it also goes a long way to predicting what type
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If you own a business, you should own a website. If you own a website, you want it to rank on the first Search Engine Result Page (SERP) on Google. If you want this, then there are multiple methods you can use to get you there, but a very important one is having a Google+
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Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, we’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t changed – to find for you whatever it
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