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When you are writing ads for Google AdWords campaigns it is easy to get caught up in writing generic ads that briefly describe your product or service. By doing this you are just becoming another one in the crowd, allowing users to brush over your ads and disregard them.

As Google AdWords professionals, Client Managers work through mountains of data to correctly and efficiently structure each campaign. One of the most beneficial ways to effectively target an AdWords Campaign is through the installation of conversion tracking.

Several months ago Google made some changes to the default search experience on google.com – when you are signed into a Google account they added SSL encryption to increase the security and privacy of your searches. Yesterday, on insidesearch.blogspot.com they announced that they would be expanding this to all their local domains around the world
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Google recently posted an update on the AdSense blog “Making Ads Smart – Adapting Ads to the Device” where they discussed some of the changes they were launching to change the appearance of the ads on certain devices. Google has also had a long time AdSense policy which prohibits “encouraging clicks”.

Did you know your AdWords specialist at SponsoredLinX are like special forces ‘Traffic Controllers’? They have trained eyes to detect Google searches that you do NOT want clicking your ads. Sure, a well structured campaign will reduce irrelevant traffic but that’s certainly not enough. Even though AdWords advertising is the most targeted way to advertise your business, AdWords is
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During the Google AdWords Health Checks that are run by our internet marketing specialists here at SponsoredLinX, we have began to notice a growing trend in Google AdWords accounts. One of the most alarming trends that has been identified is that the majority of accounts are lacking an extensive negative keyword list. Negative keywords are important because
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One of the main optimisation techniques used at SponsoredLinX is to measure the results we get at various ad positions. Google uses an algorithm to calculate which position an advertiser’s ad will appear. Max Cost Per Click (CPC)  x Quality Score = AdRank (AR) The higher the AdRank, the higher you are listed. To get
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The relationship between keyword phrase length and % of traffic share is a relationship that needs to be taken into consideration when running a Google AdWords account. Studies have shown a direct relationship between keyword length and % of traffic share, as seen in this graph:

Over time Google has been making steady improvements to their search results, with the goal to make selecting a good and relevant website easier for Google users. Google is now using more image based snapshots in the search results; this feature is known as Google Instant Preview. In November 2010, Google introduced Google Instant Preview.
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Google has announced that they have updated the Google algorithm used to estimate traffic in the Google Keywords Tool, AdWords Traffic Estimator and on the Keywords Tab. This change, effective immediately and globally, will provide users with more accurate statistics for estimated clicks, costs and position. This is going to be useful for businesses that
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