Chat with us, powered by LiveChat
menu

Blog

Call Us Today
0800 004 672
Impression Share Data Gets A Shake-Up

This week marks the roll out of Google’s latest changes to the way in which AdWords’ impression share data will be reported to advertisers.


No Conversion Tracking? What’s The Point

Why do we use Google AdWords? How can we test and measure results? How do I determine my return on investment? If you’re asking yourself these questions then you clearly haven’t installed conversion tracking.


Australian Geo-targeting

One of the biggest challenges for Australian AdWords advertises is narrow geo-targeting. Australia’s Internet infrastructure quality of service is a far cry from the quality of service experienced in the United States. Given that all Google products are developed and based in the United States, it’s important to remember that some features of AdWords may
Read More


Top Tips For Using The Dimensions Tab

The dimensions tab in AdWords lets you slice up your data by the dimension of your choice over your account, campaigns or AdGroups.


Remarketing – Taking a Second Bite of the Pie

We all know that sales is the life blood of any business and today I’m going to reveal a powerful adwords strategy to get more customers spending money with you instead of your competition!


Keyword Insights

Google’s latest addition to array of tools one can use to assist their Adword’s campaign perform better is the Keyword Auction Insights Report. The new report will allow one to see comparative performance information on other advertisers who are participating in the same auctions as you. It shows the display URL of the advertiser who
Read More


Product Extensions

You may or may not be aware of Google’s ad extensions. But one of the addition’s to the ad extensions family is ‘product extensions’. This allows you too display photos/product images in your pay per click text ad. This feature is perfect for ecommerce stores, where you can display images of your product and even
Read More


Google Analytics & AdWords Conversion Tracking

In online advertising we frequently refer to ‘conversions’. Conversions occur when a click on your Ad directly leads to a valuable interaction on your site. As AdWords professionals, we use conversion coding that can be installed to track purchases, signups, and page views or lead generation.


Click Fraud Won’t Work On Google

Recently we’ve had a number of queries relating to whether competitors can continually click on a client’s advertisement in order to cause their account to exhaust its daily budget. This is called click fraud, a type of Internet crime that occurs exclusively in pay per click advertising.


Keyword Match Types.

What is a keyword match type and how can it affect my campaign? Simple question but the ramifications are enormous in the world of AdWords.  There are three different types of keyword matches: