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Probably one of the biggest questions in search engine marketing is which campaigns/keywords are working & driving the most leads/sales.

The common train of thought for most advertisers is that improving the ad position of their ads is to increase the bids for the keywords essentially ‘outbid’ the competition. As true as this may be, there are alternatives to simply throwing more money at the situation in order to reach that much sort after ‘top
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Google AdWords is by far the most time effective way to get yourself onto the front page of Google and advertise your business. However, while turning this advertising initiative into a return on investment is a goal many businesses have, many fail to understand that it’s a process of hard work.

Contrary to popular belief, Google don’t want you to go through your daily budget at a great rate of knots! In fact, they give the average AdWords user a veritable arsenal of options to enhance their campaign’s performance.

How many times have you looked at your Google Ad Words campaign and felt quietly satisfied by your Click Through Rate (CTR)?

A successful AdWords campaign is comprised of several all important variants. Contrary to popular opinion the AdWords campaign is not the be all and end all, rather, it is the website itself that does the all important work. To use a simple analogy, the AdWords campaign is effectively a sprucer standing out the front of
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Online retailers have become a vital part of our economy.  They offer convenience, discounted products and the opportunity to compare models and prices with a click of the mouse.  The significant increase in Smartphone and tablet technology means the possibilities for an ecommerce site to capitalise on this is now greater than ever.

If you’ve logged into your Google AdWords account recently, you may have received numerous notifications heralding the introduction of Google Enhanced campaigns.

The High Court in Canberra has rejected ACCC’s attempt to hold Google accountable for its advertisers bidding on competitor’s business names as keywords in an attempt to divert lucrative traffic to their own websites.

We have all done it. Googling ourselves to see where our ads are: As a plumber you might type in “Brisbane Plumbers” or “Emergency Plumbers Brisbane” and yes, this is the bread and butter of any advertising campaign. These keywords are obvious, and as such highly competitive which effectively means every plumber in Brisbane is
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