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What Is A Result In SEO Terms? Part 2 – Conversions

Let’s dive straight into Part 2 by defining a couple of different types of conversions. Generally from an SEO standpoint I tend to use the word conversion to mean lead, so an email or phone call which is a direct result of the SEO work. This is when a potential customer searches a keyword, finds
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The Latest in AdWords Conversion Tracking via WordPress

WordPress is one of the best CMS platforms out there. It is free, easy to use and has a plugin for just about everything (you can get WordPress from here). One of the most popular Form Builder plugins is Contact Form 7. It is very customisable, and can handle multiple forms, supports Ajax-powered submitting, CAPTCHA
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A Match Made In Conversion-Boosting Heaven!

Our brand new sister company ConvertoPages was born out of a need for brilliant landing pages to work alongside AdWords Campaigns in order to maximise conversions and offer landing pages which are incredibly easy to edit to your preferences as you go. Here’s a little rundown of why they work so well.


2013 – The Year That Was In Online Marketing

As 2013 draws to an end we’re left to reflect on what has been a year of unprecedented change for on-line marketing.


Should I Stop SEO or Pay-Per-Click

I am often asked by clients if it would be more “cost effective” to drop PPC (pay-per-click advertising) and focus on just SEO (search engine optimisation), or vice-versa. The answer I always give my clients is “NO!” This is why…


Mobile Advertising and the New “Top Two”

Since Google upgraded their AdWords system to enhanced campaigns in late July there has been a growing importance on both monitoring and adjusting mobile bids. As competitors in the AdWords marketplace are becoming more aware of the ability to adjust max cost-per-click bids on specific devices they are making large adjustments to ensure they remain
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Paid & Organic Traffic report now available in AdWords!

This is an exciting new feature which gives you insight into how paid search is performing alongside organic traffic.


Attract new customers with local ads on the Google maps app.

‘Inside AdWords’ Google’s official news blog, has announced the launch of a new version of the Google Maps app for Android, iPhone & iPad.


Google Enhanced Campaigns

As of July 22nd Google will role over all accounts and campaigns to the new Google Enhanced system. This will include all active and paused accounts. So what does this mean for the average advertiser? We recommend you read up on the changes and see exactly how they will impact your online marketing. Here is
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Quick Tips for the Google Adwords Specialist

It’s not rocket science! It’s Google AdWords! For those of you who know your Google AdWords – here are 4 tips to take your account to the next level.