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The hair on the back of your neck bristles with anticipation, your fingertips are electrified, your breathing is deep and fast, your excitement barely contained as your legs shake knowing that this is the beginning of a new AdWords journey.

One of the best things about your AdWords Manager is that they work for SponsoredLinX. This may come across as self serving, but it has to be said. As a company we are at the cutting edge of online marketing. Imagine a floor of intelligent and creative minds with expert knowledge of the AdWords system researching the latest products and sharing the latest innovations amongst each other with the goal of increasing their clients’ profit, in a variety of different industries. That’s SponsoredLinX.
These are the best bits of SponsoredLinX, and the results will show you that. Right now you’re here to find out if your AdWords Manager stacks up. So I’ll start again . . .

Marketing used to be a simple affair. Business had limited options when it came to promoting their goods and services – namely print, radio and television. The introduction of the internet and it’s ever-growing popularity has opened up a whole host of new opportunities for business to reach their target audiences, opportunities that are fast becoming essential elements of a holistic marketing campaign.

A General in the trenches, cut off from his sources of intelligence and reconnaissance, is in the same predicament as the grunt soldier, a grueling and grinding psychological torment with no assurance of victory and a likelihood of defeat. A General with full scope of the battlefield, a spy plane gathering intel on enemy position in relation to his own troops and a strategy to identify weaknesses and strengths, once again in relation to his own troops, is a General about to win the war.

Some simple steps that will help you quickly boost your campaign’s Click Through Rate (CTR), which will naturally help improve keyword quality scores and decrease your cost per click.

Imagine Google sending you an AdWords bill that is three times what you were planning on spending for the month on your pay-per-click advertising campaign? Unfortunately this is a terrifying reality for some small businesses due to click fraud. Click fraud is a deceptive and dirty technique that can end up costing companies and entrepreneurs thousands of dollars and their online reputations.

The FIFA World Cup is in full swing which means my life has been taken over by FIFA Updates; 2AM matches and statistical analyses of the coaches and teams. I pay so much attention, that it almost seems like my research would have some sort of impact on the outcome of the games, of course, that’s not how it works. The other side of my life is search and for this reason I couldn’t help but draw a few similarities between the two areas.

As a business owner, regardless of industry or targeted client base, anyone would agree on the benefits of having a physical shop front or office. If this shop front is well staffed, well maintained and in a good location, then clearly foot traffic will come into the store, giving your staff the opportunity to make sales and/or generate leads. The better the location, the greater the volume of foot traffic. The better your staff, the more sales and leads (not to mention the quality of these) will be achieved. All fairly simple stuff isn’t it?

I hear this every so often from some of my clients, a sense of desperation when attempting to deal with the Google Adwords system. And while I don’t think Google set out to make navigation of the system difficult, on the contrary, I believe they attempted to make it as accessible to everyone as possible, I understand why it would seem this way to many clients.

Google is an ever-changing landscape of innovations and methods for businesses to promote their goods and services – but how do you keep up? What happens when your competitors start utilising these avenues before you? The key is to look before you leap. Just because it’s new, doesn’t mean it’s for you. Here are a few things to consider when doing market analysis for your online advertising strategy.