Blog

As a business in the online age, you’d be forgiven for feeling a little overwhelmed when trying to keep up with all of the changes and requirements Google rolls out. The most common grievances I hear from clients have to do with the ever-changing nature of Google and that they sometimes seem to be making
Read More

I am often asked by clients if it would be more “cost effective” to drop PPC (pay-per-click advertising) and focus on just SEO (search engine optimisation), or vice-versa. The answer I always give my clients is “NO!” This is why…

Since Google upgraded their AdWords system to enhanced campaigns in late July there has been a growing importance on both monitoring and adjusting mobile bids. As competitors in the AdWords marketplace are becoming more aware of the ability to adjust max cost-per-click bids on specific devices they are making large adjustments to ensure they remain
Read More

A successful AdWords campaign is comprised of several all important variants. Contrary to popular opinion the AdWords campaign is not the be all and end all, rather, it is the website itself that does the all important work. To use a simple analogy, the AdWords campaign is effectively a sprucer standing out the front of
Read More

Online retailers have become a vital part of our economy.  They offer convenience, discounted products and the opportunity to compare models and prices with a click of the mouse.  The significant increase in Smartphone and tablet technology means the possibilities for an ecommerce site to capitalise on this is now greater than ever.

The High Court in Canberra has rejected ACCC’s attempt to hold Google accountable for its advertisers bidding on competitor’s business names as keywords in an attempt to divert lucrative traffic to their own websites.

Building an effective AdWords campaign relies so heavily on your choice of keywords. When you are selecting your keywords take some advice from Generation Y and… KEEP IT SIMPLE KEEP IT SMART KEEP IT SPECIFIC

The dimensions tab in AdWords lets you slice up your data by the dimension of your choice over your account, campaigns or AdGroups.

We all know that sales is the life blood of any business and today I’m going to reveal a powerful adwords strategy to get more customers spending money with you instead of your competition!

Google’s latest addition to array of tools one can use to assist their Adword’s campaign perform better is the Keyword Auction Insights Report. The new report will allow one to see comparative performance information on other advertisers who are participating in the same auctions as you. It shows the display URL of the advertiser who
Read More