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Bing Ad Campaigns – 3 Things To Consider

With the rollout of Windows 10 in 2015, Bing became the Microsoft recommended search engine. Since then, Bing has reported a 22% year on year growth for search volume, reaching an average of 192 million searches per month. Bing Ads are very similar to Google AdWords, working on a pay-per-click basis and allowing the account owner
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Social Media Blunders That Can Land You In Hot Water

If you’re without a dedicated social media manager or team, you can occasionally find yourself stuck in a sticky situation with your social media posts. While social media is an ideal way to increase brand awareness and drive more traffic to your website, it can also be a little dangerous to your company reputation if not done
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SponsoredLinX Named Finalist In Optus My Business Awards

SponsoredLinX has been shortlisted for the prestigious Optus My Business Awards. SponsoredLinX has been shortlisted as a finalist in the Workplace of the Year category at the 2017 Optus My Business Awards, the premier event of the year for SMEs. Founded in 2006, SponsoredLinX offers digital marketing expertise to the Australian and New Zealand community
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Increasing Landing Page SEO For Your Small Business

As a core element of online marketing, getting your landing page found is important. However, being found isn’t always enough to land you a sale. Several factors go into the decision of your buyer, and therefore, you must appeal to all their ideals. We’ve gathered a few quick and actionable hints increasing landing page SEO
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4 Common AdWords Misconceptions

Evidently, Google is the largest and most successful search engine freely available today. They are, however, much more than just a search engine, they’re an advertising platform. We understand that some people may be wary to invest in Google’s pay-per-click advertising platform, Google AdWords, as they fear it might be too impersonal coming from such
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Successful Brand Partnerships – Our Top 5!

Co-branding, or brand partnership, is when two companies merge together for a marketing campaign. It is the advertising of one product or service with more than one brand name attached to it, like when Smiths Chips brought out their Heinz Ketchup and Bega Cheese flavoured range. These strategic partnerships are often designed to increase business
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Digital Marketing Experts You Should Follow

Are you lacking inspiration on what to blog about next? Do you need some extra content to send out to your loyal subscribers? Below is a list of digital marketing experts that can provide inspiration to your campaign. Who knows, maybe you’ll even learn a thing or two.


Google AdWords For Your Business – Why It Is So Effective

As marketers, we often hear questions like “does Google AdWords really work?” or “what’s so good about Google AdWords?”. Sometimes we’ll even get the occasional “what is Google AdWords and how does it work?”. Essentially, Google AdWords is a PPC advertising tool that can reach very specific targets and for minimal cost! So here’s what
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