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Hybrid marketing has an Omni-channel presence with an integrated approach. Marketers who practice hybrid marketing are able to write excellent and original content, possess great analytical skills and are able to provide solutions across all platforms, be it Public Relations, Web, SEO or social media management. Rather than seen as separate entities, the hybrid marketer
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This post originally appeared in the Google ‘Think Newsletter’. We loved it so much we wanted to share it with you.

The ‘Real’ Secret to E-commerce Success – The Insider’s Guide to Google Shopping Want to take advantage of the growing percentage of customers shopping online? The secrets you’re after to guide your customers to online shopping success can be found here! Join SponsoredLinX expert Mark Reidy as he shares the secrets you’re dying to know,
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If you look back to Christmas 2014 (which feels like it was only yesterday and at the same time a lifetime past) did you purchase any of your Christmas gifts online? You aren’t alone if you did; many people shop online for the convenience; they don’t have to make the dreaded trip to the crowded
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Social media use during live sporting events is increasingly becoming a stand-alone drawcard. In relation to two recent sporting events, the Australian Open and the Super Bowl – their social media accounts are some of the best in the world. We take a look at some of the techniques they use and how you can
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To the uninitiated, online shopping platforms may seem overly complicated and confusing, but as the platform continues to grow, e-commerce options are quickly becoming very user-friendly and easy to navigate for consumers. It’s now simpler than ever before to purchase something, pay for it securely and, receive it promptly. If it’s not what you thought,
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We are a country curiously obsessed with the Australian dollar (we are currently trading at 0.77 US). Put aside the news headlines dominated by the recent Queensland Election and the massive sporting events over the past weekend and, you’ll  see articles all displaying the well-known fact that the Australian dollar is falling and, likely to
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Who doesn’t love shopping? Whether it’s a child allowed to choose a toy for their friend’s birthday present, a teenage boy shopping for accessories for his first car which he has been saving forever for, or a middle-aged woman buying a gift for her friend’s baby shower and, even an elderly man purchasing an anniversary
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Some say it adds to company culture. Others say it’s a distraction and waste of time and resources. What we can all agree on is that internal communications is a vital way of distributing vital information between departments within a business. How effectively and efficiently this is done though can often come down to the
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As with any advertisement, you need to consider the structure and content of that ad. It’s important of course because the way in which your desired message is delivered will ultimately decide if the advertisement is successful or not. Facebook Ads are designed under the Facebook Ad Campaign Structure which is made up of: Campaign
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