Best Marketing Tips for Small Businesses Online

A good marketing campaign is the lifeblood of any start-up – without it, the company will surely fail. Therefore I thought I’d go through some of the Best tips and tricks to help you get ahead with your online marketing campaign.

1. Re-tweet and engage with your followers! Don’t just tweet out stuff about your company. It’s best to engage with other companies, your customers and experts in your industry/ field. Retweet their tweets and add your thoughts. Respond to tweets that aren’t directed at you and give your thoughts on those as a member of the industry. This is the best way to get people to pay attention to you and your brand.

2. Explore pay-per-click advertising and remember Google isn’t the only show in town when it comes to pay-per-click advertising. Although it is probably still the best in terms of sheer volume of users.

3. Don’t brag about your products/services/business, instead give real value through the creation of quality content. The greatest secret in online marketing right now is people are most interested in value-added information that will help them succeed in a given area and not in hearing promotional garbage. By thinking of your readers needs first and not your own self-interests you will actually succeed better in getting your message out there.

4. Check out the competition. Create a Google Alert for your competitors brand name. Find out where they are being mentioned and in what context. Then, see if there’s opportunities to be mentioned alongside of them.

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