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Traffic
Get More Traffic
SponsoredLinX offers a number of different services to help drive more qualified traffic to your website. Google Ads Management Search Engine Optimisation Microsoft Ads Facebook Advertising Google Ads Mobile“SponsoredLinX are a rarity in today’s market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made.”
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Conversion
Convert More Leads
Our second step is making sure that your website is able to convert the traffic you receive into leads for your business. Optimising your website to convert more leads is important to a profitable campaign. Web Development Convertopages Do It For Me eCommerce“I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop.”
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Retention
Retain Your Customers
As you build up a customer base you need to make sure to keep engaged and retain your relationship. Facebook Management LinX App“SponsoredLinX fully redesigned our main company website with a fresh, clean and professional look. The ‘Google friendly’ web design were part of the fantastic ongoing service we received.”
3 simple ways to save money on your advertising budget!
If you’re like most business owners, entrepreneurs, or humans in general, the last thing you set out to do each day is throw your money away on purpose. This might seem obvious, but the truth is: if you don’t have a good advertising strategy in place, you could be doing just that. Below, we share our top 3 tips for saving money on your advertising!
Remarketing
As much as you may wish it weren’t true, the reality is that most consumers are unlikely to purchase from you the first time they visit your website.
There are lots of reasons that this can happen. For example, maybe your customer got an important phone call? Maybe they were distracted by the newest episode of Game of Thrones? Or perhaps they got caught out by their boss for wasting time surfing the Web at work? You never know!
The good news however, is that you can use a very clever tool to re-target those customers once they’ve left your site. This is called ‘remarketing’, and works by popping your ads onto websites that your missed customers are browsing.
Research from GE Capital Retail Bank has shown that the average consumer will visit at least 3 online stores before making their purchase – so you want to make sure your business stays in their minds when they’re looking at competitors. Make sure you utilise remarketing to avoid missing out on customers!
Focus on new keywords
One of the top things you can do to save money on your PPC advertising, is to focus on new keywords. For example, let’s say that you have a shoe business in Fortitude Valley Brisbane, that specialises in selling Diana Ferrari shoes. If you aren’t currently getting the traffic and conversion rates you should, it could be that your keywords are too broad (eg. ‘brisbane shoe store). If this is the case, you just need to add some more detailed or long-tail keywords to your AdWords account. An example of a long-tailed keyword for your business might be “Diana Ferrari shoes stockist Fortitude Valley.”
As we’ve discussed in previous posts, there is power in using long-tailed keywords. Namely, that you’ve moved from targeting customers who are still in the ‘research phase’ (where the click is more competitive and costly), to those who are closer to purchasing. As our SponsoredLinX Client Relationship Manager Ian Sorohan explains, doing so means that “you’re not paying a premium to be at position one, because that keyword is simply not as relevant to so many of your competitors.”
In this way, simply adding a few new keywords can make the world of difference to your PPC results!
Adjust your Geolocation settings
When you first begin advertising, it can be easy to think that ‘more exposure is best.’ But in reality, you only want your ads to be reaching your target audience and location. For example, say you run a plumbing business and you regularly service the Brisbane area – you’d be looking for local Brisbane people to contact your business, rather than people in NSW or Northern QLD.
To make sure you’re not wasting money on advertising that’s going out to the wrong audience, you need to adjust your Geolocation Settings. A few key points to remember when doing so, are to:
- Make sure your Geolocation settings are set to reflect your business’ hours of operation
- Be wary of targeting a radius that is too small. This can have negative results on your advertising, because your advert may not meet the target requirements, and therefore may not show up in search results
- Make sure that you target the language of your target audience (eg. English) in your location settings
Are you overspending on advertising and not seeing the results you should? Make sure you give SponsoredLinX Advertising team a call today on 1300 859 600!